Ad review process

Every creative must be approved before it can be shown. Approval applies to the submitted content; editing that content can require another review.

Submit an ad

Provide your headline, body, destination URL, sponsored disclosure and any required evidence or disclaimer. Keep the destination accessible and consistent with the offer in the ad.

You can follow the review status and read decision reasons in campaign details. New submissions start as pending and may move to in_review or needs_human_review before a decision. Only approved creatives can serve; rejected creatives cannot serve. Enabling a creative does not replace approval.

Prepare for review

Check the content policies before submitting. Health and finance require additional evidence and a consumer disclaimer. See restricted content for the requirements.

Some submissions require human review. No review-time guarantee is offered.

Edit an approved ad

Changes to ad content, destination, disclosure, category, evidence or disclaimer require a new review. Budget, bid and pause/resume changes do not require content review.

Approval may expire or be revoked. Use a current SDK to check cached ads before reusing them, and handle unavailable ads by continuing without an ad. Content already displayed cannot be recalled.

Render approved content

Keep the sponsored disclosure and any approved disclaimer visible. Custom ad interfaces must display these too. Track events with the identifiers returned for the displayed ad.